BenQ, a global innovator in professional display and collaboration technology, recently engaged in an exclusive interaction with NCN Magazine, Mr. Rajeev Singh, Managing Director, BenQ India and South Asia, shares insights on AI integration, innovative solutions, and the rapidly evolving technology adoption in India.
We have a lot of exciting solutions launching this year. At the forefront are our wireless presentation solutions – the VS25, WDC15, and WDC25. These products are designed to redefine how presentations are conducted, offering seamless wireless connectivity and enhanced user experience. Alongside these, we are introducing a new range of digital signages. Within this range, the standout is our Pantone-certified signage – the first of its kind in the business signage industry in India. Additionally, we have several launches in laser projectors, primarily focused on simulation applications, and a range of interactive flat panels that are highly engaging and innovative.
How has technology adaptation in India evolved recently?
The COVID period was a major turning point. Education
rapidly embraced digital technology, and the video conferencing market shifted
from hardware-based solutions to software-based systems. During this time, we
launched several products to meet the growing demand, and this adoption has
only accelerated. Indian consumers today are highly technology-adaptive and
eager to embrace innovations.
How is BenQ integrating AI into its products
AI is currently one of the biggest drivers of consumer
interest. We are the first brand to introduce a range of home cinema projectors
with built-in AI, which has completely transformed the home viewing experience.
Similarly, AI is being integrated into our interactive flat panels, making them
more intuitive and engaging. This technological advancement is not just about
features; it’s about delivering an entirely new user experience, which
resonates strongly with today’s tech-savvy consumer.
What initiatives has BenQ undertaken for its channel
partners?
We run a comprehensive channel training and certification
program. Every month, we cover four to five cities within a state, training
partners on our latest B2B solutions for both education and corporate segments.
Since the start of the year, we have trained and certified over 500 channel
partners. This program ensures that our partners are fully equipped to present
and support our solutions effectively, enabling them to grow alongside us.
How is BenQ contributing to the Make-in-India initiative?
We have been early adopters in manufacturing within India. About two and a half years ago, we started producing interactive flat panels locally. Over a year ago, we expanded to include projector manufacturing in India. Very soon, we plan to bring our LCD monitor production under the Make-in-India initiative as well. Local manufacturing allows us to offer high-quality products at competitive prices and support the growing demand for technology in India.
by- Aaradhay Sharma
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