Diwali is a celebration of light, love, and togetherness—a
time when homes come alive with warmth and anticipation. vivo, the innovative
global smartphone brand, continues its tradition of celebrating the
#JoyOfHomecoming with its new Diwali campaign film, created in collaboration
with FCB India. This year’s film shines a light on the spirit of festive
preparations—those intimate, everyday rituals that transform anticipation into
joy and houses into homes. By celebrating these in-between moments, the
campaign reminds us that Diwali’s true magic lies not only in the festival
itself, but in the bonds and memories woven along the way.
For vivo, these shared experiences are at the heart of
Diwali. Over the past decade, the brand has helped people across India bridge
distances and stay connected, enabling them to capture and cherish the moments
that matter most. This year’s campaign once again celebrates the joy of
togetherness, reminding us that festivities find their meaning in the bonds we
nurture and the memories that last long after the lights fade.
From dusting cupboards and stringing lights to tracing
rangolis and preparing sweets, the campaign cherishes these timeless traditions
where laughter flows, anticipation builds, and families prepare to welcome
loved ones home. It highlights how Diwali is defined not just by celebration,
but by the warmth of readiness and the joy of reunion.
The campaign film captures this sentiment through the story of a father preparing his home for Diwali alone, until a forgotten childhood letter rekindles a promise his daughter once made to help him hang the festive lights. Guided by memory and love, she returns home to fulfill that promise, and together they complete the decorations—reflecting the true #JoyOfHomecoming in the glow of togetherness.
 |
| Geetaj Channana, Head of Corporate Strategy, vivo India |
Speaking about the campaign, Geetaj Channana, Head of
Corporate Strategy, vivo India, said: “Every year vivo celebrates the spirit of
homecoming through our Diwali campaigns, because we believe the festival is as
much about the journey of preparation as it is about the day itself. Aligned
with our philosophy of ‘Live the Joy’, this campaign is a tribute to the
simple, shared moments that make the season unforgettable. At vivo, we remain
committed to enabling people to connect, capture, and celebrate life’s most
meaningful memories with their loved ones.”
Mayuresh, CCO, FCB NEO said,” In today’s fast-paced world, coming home for Diwali feels almost like a formality. We wanted to remind people that the real magic isn’t in the lights, but in the small chores that quietly bring families together. After all, it’s within those simple moments that bonds are strengthened. Which is why we chose to tell a story where vivo reminds us that the real magic of Diwali isn’t just in the celebration, but in the making of it, the little chores, the laughter, and the shared effort that brings families closer”.
By. Nirosha Gupta
.jpg)
No comments:
Post a Comment