Paytm (One 97 Communications Limited), India’s full stack
merchant payments leader serving MSMEs and enterprises, and a leading financial
services distribution company, and the pioneer of mobile payments, QR codes,
and Soundbox, has introduced Playback, an AI-powered experience that turns last
month’s spends history into a personalized rap recap. With this
first-of-its-kind innovation, Paytm brings a playful twist to financial
insights, making expense tracking engaging and relatable.
Playback appears in the ‘Balance & History’ section of
the Paytm app, where AI transforms spending data into custom rap verses. The
rap lyrics creatively narrate spending across categories such as shopping,
food, travel, and utilities, turning monthly expenses into an engaging and
interactive experience. Currently being rolled out to select high-transacting Paytm customers, Playback is in its Beta phase, and
the company will continue to enhance the experience based on user feedback as
part of its ongoing AI innovation journey.
Paytm Spokesperson said, “Our Playback, India’s first
AI-powered rap, brings a playful twist to expense tracking, making it easier to
reflect on monthly spending. Young Indians today consume their world as
content, and we saw an opportunity to turn routine expense statements into
something engaging and relatable. We expect more users to tune in and reflect
on their spending habits as they vibe to their rap song, setting them on the
path toward greater financial awareness. As a trusted payments platform, we
remain committed to introducing innovative solutions and smart tools that make
managing finances effortless.”
How to generate monthly spends rap on Paytm:
Open the Paytm App and ensure it’s updated to the latest
version
Go to ‘Balance & History’ on the home screen
Tap on the ‘Paytm Playback’ banner to generate a
personalized rap of last month’s payments. Alternatively, click
https://m.paytm.me/PaytmPlayback
Let AI work its magic and securely turn your spending data
into a fun rap song.
Vibe to the Rap Song
& share it with friends
Paytm, India’s most trusted payments platform, continues to enhance mobile payments with new features that improve convenience and security. Its key product innovations include Reminders for recurring expenses such as tuition fees and utility bills, a smart Monthly Spend Summary that helps track and manage finances with ease, personalised UPI IDs to ensure privacy, the ability to hide or unhide transactions, downloadable UPI statements in Excel or PDF format, and home screen widgets like Receive Money for faster payments. Paytm also displays the total balance across all UPI-linked bank accounts, providing a complete view of finances in one place.
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